EPISODE 13: Uber Surge Pricing Anxiety — How to Not Feel Like a Chump
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Have you ever opened the Uber app and gotten hit with surge pricing that pisses you off (at best), or makes you feel like a powerless chump for agreeing to the surge price (at worst)? This week, Charlie unrattles the nerves of someone who feels icky whenever they agree to Uber surge pricing? Why the ickiness? Is there a way to get over feeling anxiety? Of course, there is! Problem sent to Dan Ariely’s column in The Wall Street Journal.
“Dear Dan, I use Uber more these days, but I feel bad about using it when they slap on surge pricing rates, as they seem increasingly prone to do. Even with the surge rates, Uber is often cheaper than taxis, so why the mixed emotions? —Wendy”
Surge Pricing App that shows you where (and by how much) Uber’s rates surge: Surge Protector
ARTICLES MENTIONED:
- The Effects of Uber’s Surge Pricing: A Case Study (done by Uber in partnership with others) – of course the study finds surge pricing is good.
- The Problem with Price Gouging Laws Is optimal pricing during an emergency unethical? (Research Study)
- Techies At CES Angry Over Uber’s Surge Pricing
- In New York Bill would stop Uber from jacking up price mid-ride
- Uber’s new competitor GoCar promises ‘no surge pricing’
- 7 alternatives to Uber and Lyft that don’t have surge pricing
- Everyone Hates Uber’s Surge Pricing – Here’s How to Fix It
- Report says Uber surge pricing has a twist: some drivers flee
Have advice or comments about this week’s problem? Leave your feedback and advice in the comments below, via email at ask[at]nobodyasked.com, or via voicemail below:
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